Are you organizing an event or launching a new product? If yes, you surely plan to promote it somehow. There are multiple ways to advertise your services, from traditional strategies such as posters and flyers, which you can make with the Vista Create flyer maker, to innovative methods like online ads, social media publications, and email marketing.
If you want to try traditional marketing methods, one of the easiest of them is making flyers. Flyers are budget-friendly and easy to give to potential customers: they can be distributed in person or online, posted in windows, delivered through the mail, etc. So read on to learn more about the differences between flyers, posters, and brochures, examples of what you can advertise with them, and their design.
Flyers vs Brochures vs Posters
A flyer is usually a small piece of paper with printed text and pictures or other design elements that promotes a service, occasion, or product. Flyers are very similar to posters. Some may even think that a flyer is a poster in a smaller printing format, but that’s not always the case.
Flyers, also known as mini-posters, are typically 8″ x 11″ or less, can be easily reproduced or emailed, and frequently only use words to convey their message. Posters, on the other hand, are typically very large, professionally printed, and nearly always include an illustration. Posters are often put on walls or advertisement boards, while flyers are handed out to potential customers.
Another marketing tool that is similar to flyers is a brochure. A brochure typically lists the various benefits, offerings, and goods and services that a company offers. Brochures can be distributed as trifold sheets of paper with images, graphics, and text printed on both sides. Flyers, on the contrary, are usually just one flat sheet with a simple message and facts about the product or event.
You can use all three for your marketing campaign. For example, you are organizing a conference. You can make captivating posters to draw people’s attention to your event and place them in public spaces. Flyers can be handed out to people that visit places related to your conference’s topic, such as stores or offices. And then, before the conference or during the event, you can give out brochures to those people who came there – they will most probably be interested in the more detailed information.
Making a Flyer
If you’ve decided that flyers will be useful for your campaign, you should think about which design will be suitable for you. There are a few things to consider before developing the design:
- What exactly will you advertise? For example, If you want to promote a new product, the flyer will need to include its picture, price, your store’s location, and so on. However, if you have a concert coming up, you will likely need to list the participants, the time, date, and location, age restrictions, and probably a picture, too.
- What is your budget? Consider how much money you can spend on flyers, taking into account other marketing methods you use and how many flyers you will want to print. Also, if you want to hire a professional designer to create your flyer, you should be ready to pay for that. However, you can always design it yourself with online tools and templates, which is especially helpful for lower budgets.
- How will you distribute the flyers? This aspect also has to do with the previous two: depending on your advertisement topic and your budget, you will choose the appropriate locations for your flyers to be handed out. However, you could also hire people to give them out for you, if your budget allows.
When you’ve decided on those aspects, you can start with the creative part. There are no limits to how you can do it. If you like traditional arts and crafts, you can sketch your flyer and then scan it and print it out. Or you could use digital tools and online flyer makers with pre-made templates. The most important thing is to remember what must be included on the flyers: they should have a clear headline or selling phrase, content depending on their purpose, and your contact information – address, phone number, email, website, social media, etc.
As to the design and style of your flyers, it’s up to you and your tastes and goals. But it’s also about your target audience and potential customers, so keep them in mind. Look for inspiration online and consult with others when you have your first draft or sketch – it’s always an amazing idea to have someone else evaluate the design before paying for it to be printed!
Conclusion
No matter what services, products, or events you want to advertise, flyers are a great way to reach more people. We hope our simple pieces of advice will help you get started on your way to a successful marketing campaign!
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