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Threads Release Date: Aiming to Provide Artists a Stable Platform for Audience Growth

Back in March, there were reports that Instagram was making a Twitter-like app. Later, they said that app was their new platform, Threads. Chris Cox, Meta’s chief product officer, called the app “our answer to Twitter” and said that Instagram’s account system will be used to fill in users’ information instantly. At the time this news came out, there was no release date for Threads. However, many social media users have been looking for a new platform because of the problems Twitter has been having under Elon Musk’s leadership.

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What Is Threads?

Below is Meta’s official description of the app:

Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things—or build a loyal following of your own to share your ideas, opinions, and creativity with the world.

On Twitter, a post is called a “tweet.” On Threads, it will be called a “thread.” It has a look and feel similar to Twitter, and you can get it here from the Apple App Store for iPhone. It will probably be in the Google Play Store when it comes out, but there isn’t a mention of it yet.


In June, The Verge wrote about a Meta meeting where Threads were made public. Cox said, “We’ve heard from creators and public figures who want a platform that is run well and that they can trust and rely on to get their work out there.” He also said that Meta’s goals for the app are “safety, ease of use, and reliability” and making sure that artists have a “stable place to build and grow their audiences.”

Threads Release Date

Threads was supposed to come out on July 6 at 10 a.m. EST, but that date has been changed to July 5 at 7 p.m. EST. As we’ve already said, the app should be available in the Apple App Store and the Google Play Store, but not in the European Union. It was said earlier today that the privacy laws in the European Union caused Meta to delay the start there.

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