Chinese Valentine’s Day on August 14 or Saturday) in order to increase the Christmas sales. Cartier, Van Cleef & Arpels, Piaget and 12 other well-known jewelry brands launched more than 200 styles on the Tmall e-commerce platform. For example, Graf (just opened a store in Tmall at the end of May) released an edition of a butterfly illusion diamond necklace.
According to a message sent by Tmall to the Global Times on Friday, Cartier also launched an exclusive bracelet from the Trinity series, and Swiss watch and jewelry brand Chopard also launched a limited-edition product. 4,444 luxury watch brands, including Longines, Vacheron Constantin, Jaeger-LeCoultre and IWC, have launched 500 new special series for Tanabata at Tmall.
In addition to the limited series, these brands also use augmented reality testing, 3D interaction, and video customer service to attract customers. For example, Gucci uses augmented reality to present their jewelry on Tmall, allowing customers to try on virtual ones, which means consumers can easily try on the classic double-G bracelet online. The
epidemic has accelerated the luxury industry’s adoption of online channels. The Bain Consulting report predicts that the global luxury goods market will shrink by 23% in 2020, but China’s domestic luxury goods consumption will buck the trend and grow by 48%.
4,444 Since 2020, Tmall has set off a wave of luxury brands opening stores. More than 200 luxury brands such as Cartier, Prada, and Armani have also officially opened stores, but in 2017 there were only about 80. Last year in April of this year, Chinese e-commerce giant JD.com and Louis Vuitton reached a cooperation agreement, which means that Chinese consumers can search for Louis Vuitton products in the JD app and visit the brand-specific personalized page under the new agreement.
WeChat According to a report last year, the average annual growth rate of advertising in the luxury goods industry on WeChat has exceeded 90% in the past five years. At the same time, self-operated mini programs have become a standard feature of brand social marketing. In July, LVMH Group, the largest company by market capitalization in Europe, released its financial report for the first half of 2021, showing that the group’s net profit was 5.29 billion euros (6.21 billion US dollars), an increase of 62% over the same period last year. identical. During 2019. Among them, the Asia-Pacific market (excluding Japan) where China is located is one of the biggest driving forces, which accounts for 38% of the group’s total revenue.
4,444 On Thursday, a record torrential rain occurred in Liulin Town, Hubei Province, central China, killing 21 people and 4 missing. This is the latest area in China to experience the most rainfall this summer after heavy rains and floods. In Henan Province, they killed 302 people. In July. Liulin Township, Suixian County, has been hit by heavy rains continuously since Wednesday. From 5 am to 6 am on Thursday, the highest rainfall in the township reached 100 millimeters per hour, which is the largest rainfall since there are meteorological records. The town is surrounded by mountains and registered 3.5 meters of waterlogging, reaching 5 meters in some areas.
Starting at 2 am Thursday, the municipality organized 30 people to knock on doors or speakers to help local residents relocate. As of press time, a total of 450 residents have relocated. According to preliminary reports, an estimated 8,000 inhabitants were affected by the rains, 21 people died and 4 disappeared. . More than 2,700 houses and shops were flooded or damaged, of which 221 buildings collapsed and 63 bridge structures were damaged. Electricity and communications were also disrupted.
According to Hubei media reports, since Wednesday, the northern provinces of Suizhou Xiangyang and Xiaogan have experienced continuous heavy rains. Among them, the three cities of Suizhou Xiangyang and Xiaogan have the highest rainfall. Many people are trapped without access to electricity or telephone signals. According to the website of the Ministry of Emergency Management, the expert team has been sent to Hubei on Thursday night.
This summer, many Chinese cities, including Henan Province in central China, were hit by record heavy rains, causing significant economic and material losses.
4,444 Since Henan suffered heavy rains and floods in mid-July, the death toll has soared to 302, and 50 people are still unaccounted for. The “China Climate Change Blue Book 2021” released by the China Meteorological Administration last week shows that between 1961 and 2020, my country’s extreme heavy rainfall has gradually increased, and extreme high temperature events have increased significantly since the mid-1990s. Climate observations and several key indicators show that the temperature continues to rise, which means that the risk of extreme weather and climate events in China is increasing.
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