The gleam of carbon fiber, the roar of a supercharged engine, and a CEO whose standards leave no room for compromise. This isn’t just about cars; it’s about legacy, obsession, and the people who push the limits of luxury engineering. Brabus: One Second Wow offers a rare inside look at one of the world’s most iconic German tuning brands, following the company’s vehicles, its CEO, and the team that crafts jaw-dropping machines.
Prime Video has now confirmed the Brabus: One Second Wow Season 1 Release Date, and the first trailer sets the stage for a docu-reality series that is as much about human ambition as it is about automotive perfection.
Engines Roar on Screen: Brabus: One Second Wow Season 1 Release Date
The Brabus: One Second Wow Season 1 Release Date is officially February 26, 2026, when Prime Video will premiere the six-part series in Germany, the U.S., the UK, Australia, and Canada.
Produced by i&u Studios under Leonine Studios, the series marks a hybrid approach to storytelling, blending documentary depth with reality-style personality focus. This makes it a first-of-its-kind look at Brabus: a luxury automotive brand that has set global standards since 1977.
Behind the Wheel: What the Series Explores
Brabus: One Second Wow isn’t just about cars — it’s about the people and the culture that fuel a luxury empire. The series follows:
- Constantin Buschmann, Brabus’ young CEO and owner, as he balances the weight of legacy and the pressure to innovate.
- Mili Umicevic, Brabus’ Creative Director and Buschmann’s partner, navigating both business and personal stakes as part of a high-powered couple.
- The global Brabus team preparing for the company’s flagship events, including the brand’s renowned supercar fashion show, where new models debut before thousands of guests.
The trailer captures Buschmann’s relentless drive: “It wasn’t enough for me. I felt like we could do more.” Later, after a tense moment, he says, “I just want a fucking result,” revealing the intense personal stakes behind the gleaming machines.
Filming locations span Los Angeles, Milan, Cannes, Dubai, and Brabus’ headquarters in Bottrop, Germany, offering viewers a panoramic glimpse into the brand’s global influence.
First Look: Trailer Insights
The teaser is cinematic and fast-paced: sunlight glinting off carbon fiber, engineers meticulously tuning engines, and CEO Buschmann immersed in strategy sessions. Quick cuts of supercars in motion, combined with intimate moments behind the scenes, hint at the personal and professional challenges of running a global luxury brand.
The hybrid docu-reality approach allows the series to balance spectacle with personality-driven storytelling, revealing the human side of high-performance automotive culture.
Luxury, Pressure, and Legacy: The Human Story
At the heart of the series is Constantin Buschmann, who succeeded his father as CEO, carrying the weight of nearly 50 years of Brabus history. His perspective is personal and intense:
“Imagine giving 150 percent, day in and day out, for years – driving flat out to take a real company into the future; a company where things truly matter every single day, where you and your team are responsible for putting food on families’ tables at the end of each month, and one your father quite literally devoted his life to building.”
The series doesn’t shy away from the tension that comes with leadership, innovation, and public scrutiny, highlighting Buschmann and Umicevic as a power couple in the luxury automotive world. Celebrity clients and high-stakes partnerships punctuate the drama, making it a unique blend of business, lifestyle, and spectacle.
Behind the Scenes: Production Insights
- Producer: Christian Meinberger, Chief Digital Officer of Leonine Studios
- Executive Producer: Philip Grabow
- Director: Martina Hänsel (Star Kitchen)
- Production Company: i&u Studios (Leonine Studios/Mediawan)
- Episodes: Six
- Filming Locations: Bottrop, Los Angeles, Milan, Cannes, Dubai
Meinberger describes the series as a “hybrid storytelling approach,” combining documentary depth with lifestyle accessibility. The team wanted to capture the full spectrum of Brabus — the engineering precision, the high-profile launches, and the human stories that drive the brand.
Final Thoughts: A Glimpse Into the World of Brabus
The Brabus: One Second Wow Season 1 Release Date on February 26, 2026, promises a series that is both thrilling and intimate. Viewers will experience the high-octane world of supercars, the relentless pursuit of perfection, and the human drama behind one of the world’s most famous tuning brands.
From breathtaking engineering feats to behind-the-scenes tension and ambition, this series is more than a docuseries — it’s a portrait of power, luxury, and legacy, seen through the eyes of those who live it every day.
For car enthusiasts, industry insiders, or anyone fascinated by ambition and performance, Brabus: One Second Wow promises a compelling ride.
FAQ
When is Brabus: One Second Wow Season 1 Release Date?
February 26, 2026, exclusively on Prime Video.
How many episodes are in Season 1?
Six episodes.
What is the series about?
It follows Brabus’ CEO, team, and high-end supercars, combining automotive innovation with lifestyle and personal storytelling.
Where was it filmed?
Bottrop, Los Angeles, Milan, Cannes, and Dubai.
Who produced the series?
Christian Meinberger produced, Philip Grabow served as executive producer, and Martina Hänsel directed under i&u Studios.
