Kris Jenner is showing no signs of slowing down — even after celebrating her milestone 70th birthday. The reality TV matriarch and business mogul has officially filed a trademark for a potential new beauty brand, aptly titled “Queen By Kris Jenner.”
Expanding the Kardashian-Jenner Empire
According to a new trademark filing obtained by TMZ, Jenner’s company, Jenner Communications Inc., filed paperwork to secure the name “Queen By Kris Jenner” just days before her lavish birthday celebration. The filing suggests an ambitious rollout of products across multiple categories, covering perfumes, lotions, body oils, beauty masks, and skincare essentials.
But that’s not all — the application also includes a wide range of makeup items, such as lip gloss, nail polish, artificial eyelashes, and other beauty accessories, signaling that Jenner could soon be stepping into the spotlight with her own full-fledged beauty brand.
If launched, Queen By Kris Jenner would mark the latest addition to the Kardashian-Jenner family’s billion-dollar business ventures, following the success of Kylie Cosmetics, Kylie Skin, Kim Kardashian’s SKKN by Kim, and Khloé Kardashian’s Good American.
A Beauty Queen in Her Own Right
Jenner’s move doesn’t come as a surprise to fans who’ve followed her entrepreneurial journey. Known as the mastermind behind the family’s global empire, Kris has served as the driving force behind her daughters’ successful brands. Now, it appears she’s ready to claim her own throne in the beauty world.
“Kris has always been the ultimate boss and branding genius,” one fan commented online after news of the trademark surfaced. “It’s only right she becomes the Queen of her own line.”
The timing also couldn’t be more fitting — the “Queen” branding reflects Jenner’s longstanding reputation as Hollywood’s most powerful “momager,” and the filing shortly before her 70th birthday seems to underline that she’s far from slowing down.
A Star-Studded 70th Birthday Celebration
Jenner’s birthday bash, held last weekend, was a glamorous affair that perfectly matched her brand of sophistication and star power. The guest list read like a who’s who of entertainment royalty — Oprah Winfrey, Prince Harry, Meghan Markle, Hailey Bieber, Mariah Carey, and Snoop Dogg were all in attendance to celebrate the milestone.
Guests described the party as “vintage Hollywood glamour meets modern luxury,” with Jenner reportedly giving a heartfelt speech reflecting on her career, family, and future ambitions. Insiders say she hinted that she has “new projects coming soon,” adding further fuel to speculation about her upcoming beauty venture.
Following in the Family’s Footsteps
The Kardashian-Jenner family has long dominated the beauty and fashion industries, redefining celebrity branding in the social media era. Kylie Jenner became one of the youngest billionaires through her cosmetics empire, while Kim Kardashian’s SKKN by Kim continues to expand into skincare, body products, and fragrance.
With Queen By Kris Jenner, the family’s matriarch seems poised to follow suit, drawing from her own years of experience curating luxury lifestyle brands. Industry experts suggest that her established name and media influence could make the new line an instant success.
“Anything Kris touches tends to turn into gold,” said one industry insider. “She knows her audience, she knows branding, and she has the reach to make Queen By Kris Jenner a global sensation.”
The Queen’s Next Chapter
While there’s no official launch date yet, fans are already buzzing about what the brand could look like. Many expect Queen By Kris Jenner to blend the elegance and glamour of old Hollywood — a style Jenner often channels — with the innovation and accessibility that have made her daughters’ brands successful.
For now, Jenner has not publicly commented on the trademark filing, but if history is any indication, she’s likely been planning this move for quite some time.
As one fan wrote on social media following the news, “Kris Jenner doesn’t play checkers — she plays chess. And this move just crowned her the beauty queen she’s always been.”
What do you think of Kris Jenner’s new beauty venture? Would you try Queen By Kris Jenner products? Share your thoughts and join the conversation on InvestRecords.com.
