Although the Indian market is dominated by Chinese smartphone maker companies, when the latter comes to expensive and premium smartphones, people prefer the iPhone only. Research company Counterpoint’s report also confirmed this. According to the report, Apple has secured the first position in the ultra-premium segment of the Indian market (devices priced at Rs 45,000). Also, the has been done. Earlier also, Apple’s device occupied the first position in the list of premium smartphones.
As per the Counterpoint report, Apple currently holds around 55 percent market share in the ultra-premium segment. Apple’s latest smartphone iPhone 11 is included in the list of best-selling smartphones. The special thing is that this device has achieved the first place by removing the so far popular iPhone XR in India.
Left iPhone XR far behind
According to Counterpoint’s report, Apple’s iPhone XR has held its own in the market for many years. But now iPhone 11 has taken its place by removing this phone. The reason for the success of the iPhone 11 is being attributed to the no-cost EMI and bank offers.
Tremendous online sale
According to a Counterpoint report, Apple’s 2020 portfolio has been very strong and the company’s year-over-year growth has grown by 78 percent. Also, online sales of Apple’s devices have also been tremendous.
iPhone SE 2 was launched
Apple recently launched the iPhone SE 2. Talking about the features, the company has supported a 4.7-inch Retina HD display, A13 bionic processor and Dolby Vision in this phone. At the same time, the starting price of this smartphone is Rs 42,500.