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What Was It, Exactly? Viewers Are Perplexed by Coinbase’s Qr Code Super Bowl Commercial

Someone always goes minimalist amid the celebrity glamour and eight-figure costs that go into Super Bowl advertisements.

Coinbase took analog to a whole new level during the second quarter of Sunday night’s Super Bowl 56 broadcast.

The cryptocurrency startup spent 60 seconds — and an estimated $13 million – on a QR code that bounced from corner to corner of your television screen (think of a screensaver on an overhead projector during a stultifying presentation). There are no persons, no product names, and nothing to hint at what we could be experiencing until the last seconds of the commercial.

Naturally, the inquisitive among us may have been prompted to stalk our TV screen – and those aren’t getting any smaller – to see where our phone’s QR scanner would lead us. And therein lies the solution to the puzzle.

“Sign up and receive $15 in free Bitcoin*. Plus, there’s a chance to win $3 million in rewards!”

Oh.

Naturally, some who have already been disillusioned with cryptocurrencies rolled their eyes. Your relatives, uncles, and grandparents may have been perplexed by the terms crypto, bitcoin, and the rest.

Perhaps that’s the plan. This Super Bowl is all about cryptocurrency and sports betting, with FTX and Crypto.com joining Coinbase in the $6.5 million prize pool; DraftKings breached the sports betting barrier with a first-half position, and Caesars is on the way.

These, too, may be perplexed by Gramma and Grandpa but will require significantly less explanation – or scanning.

Following the ad’s airing, social media reacted in kind:

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