Subaru of America, Inc. announced that it would renew its partnership with the National Park Foundation’s (NPF) Outdoor Exploration, Parks of the Future, and Resilience and Sustainability initiatives. Besides being the largest corporate partner of the National Park Foundation, Subaru of America has provided over $68 million to organizations working to conserve national parks.
“National parks are America’s treasures, and so many people have found fun, adventure and relaxation in these natural wonders of our country. Subaru owners have a deep connection with national parks, and we’re committed to protecting them,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. said.
“As long-time partners of the National Park Foundation, we’re proud to renew our commitment to support national parks by helping apply our expertise in sustainability, preserving these pieces of America’s history for future adventures.”
Subaru is really setting the example of how companies can support national parks in meaningful ways,” said Will Shafroth, President and CEO of the National Park Foundation. “Subaru is an ideal partner to help ensure national parks are not only sustainable, but also accessible and welcoming to all, and ready to meet the demands of the future.”
Through NPF’s Outdoor Exploration initiative, Subaru will help inspire a life-long love of the outdoors and support programs to ensure people feel welcome in parks, with a particular focus on multicultural and multigenerational families. As part of this, Subaru will provide funding for programming that helps to eliminate barriers and promotes equitable access to national parks, creating and deepening longstanding connections for all. Through NPF’s Parks of the Future initiative, Subaru will help NPF harness the power of technology and innovation to prepare parks for the future. For example, Subaru will provide funding for programming focused on the planning and infrastructure to accommodate electric vehicles in and around national parks.