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Instagram Net Worth: How The Social Media Platform Reach a Worth of 100 Billion?

Instagram Net Worth

Instagram is an American social networking service for sharing photos and videos. It was started in 2010 by Kevin Systrom and Mike Krieger and was later bought by Facebook Inc., which is now called Meta Platforms. The app lets users upload media that can be changed with filters and put in an order with hashtags and geotagging.

Posts can be shared with the public or with followers who have already been approved. Users can look at the content of other users by tag and location, see what’s popular, like photos, and follow other users to get their content in their own feed.

In 2015, 1080 pixels were added, which made this rule less strict. It also added the ability to include multiple photos or videos in a single post and a feature called “Stories,” which is similar to Snapchat’s main competitor and lets users post their content in a sequential feed that other people can see for 24 hours. As of January 2019, 500 million people use Stories every day.

What is the Worth of Instagram in the Year 2022?

According to Earth web, Instagram is estimated to be worth over $100 billion. Instagram has become the hub of digital marketing and advertising, and it has been able to increase its revenue from $17.7 billion in 2019 to $24 billion in 2020. Instagram is without a doubt the most important social media platform for marketing.

A survey found that 69 percent of marketers in the US will spend most of their marketing budget on Instagram influencer marketing in 2020. In 2019, Instagram made almost $20 billion in advertising sales.

According to the study, 72% of teenagers use Instagram, and 70% or more of them think that Instagram is the best way for brands to reach them. About 89% of Instagram users are not from the United States. About 70% of people who use Instagram do so to find out about new products and services.

During the same quarter, Instagram grew by 209% from the same time last year, while Facebook’s growth was down by 17%. In this article, we will dig deep to find out how much Instagram will be worth in 2022. We will also look at other revenue and marketing statistics.

Instagram’s Founding

Instagram came out in 2010 as a place to share photos and videos that could only be seen. Kevin Systrom and Mike Krieger, who came up with the idea, used $500,000 in seed money from PayPal to start the platform. Mike Krieger, who was one of the first people to start IG, made the first test post on July 16, 2010.

It was a picture of Pier 38 in South Beach Harbor. About four hours later, he posted a picture of his girlfriend’s foot on a dog’s nose. When Instagram first came out, more than 25,000 people signed up and got the app on the first day. In less than a week, more than 100,000 people signed up.

Do you know, In its first year, how much is Instagram worth? By February 2011, this platform was worth about $25 million, according to estimates.

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Instagram’s Future

In spite of the challenges that they face, 85 percent of retail businesses have a positive outlook on the future. Those businesses who are ready to invest in a tailored client experience both online through the use of social media platforms like Instagram and in traditional venues have the best chance of being successful.

When looking to the future, both Instagram’s market share and the valuation of the company are expected to continue significantly expanding. It is anticipated that it will account for $65.21 billion in ad revenues in 2023, which would be around 60.9% of Facebook’s and Meta’s combined total ad revenues.

Instagram is Acquired by Facebook

By March 2012, there were about 27 million people using the app. Instagram came out for Android phones in April 2012, and more than a million people got it in less than a day. At the time, the company was also on the verge of getting a new round of funding at a $500 million valuation.

Mark Zuckerberg, who started Facebook, and Instagram creator Kevin Systrom met at Stanford events and talked to each other as Instagram’s popularity grew quickly. In April 2012, Facebook, which is now called Meta, made an offer to buy Instagram for about $1 billion in cash and stock.

A key part of the deal was that Instagram would continue to be run by its own team. Soon after, just before the company went public for the first time (IPO), Facebook bought the company for $1 billion in cash and stock.

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Kevin Systrom co-founded Instagram and was the CEO for 8 years. In September 2018, he left the company to work on his next passion project. Kevin’s focus on making things simple and getting people to be creative by solving problems with well-thought-out product design made Instagram the place for new ways to tell visual stories, like Stories and IGTV.

Mike Krieger was one of the people who started Instagram. For 8 years, he was Instagram’s Head of Engineering. In September 2018, he left the company to work on new projects. Mike worked on making a wide range of creative products to help the Instagram community connect with people who share their interests and passions.

Head of Instagram

Adam Mosseri is the Head of Instagram, which means he is in charge of all of the company’s engineering, product, and operations. Adam is a designer at heart, and he is known for balancing sharp design thinking with careful product strategy to make experiences that bring people together and make it easier for them to talk honestly with each other.


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