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How to Legally Reshare Instagram Posts?

Instagram is one of the largest platforms for social media marketing for all sorts of businesses. All brands compete to curate the best content for their audiences to sustain their audiences’ interest all the while gaining a wider reach. There are various ways in which an Instagram page’s content can be kept new and exciting every time without it getting stale due to the passage of time or recurring themes.

One of the best and most widely used methods of keeping content up-to-date, new and exciting is resharing Instagram posts.

Reposting on Instagram refers to sharing other people’s or your own Instagram posts on your account. The reposted content could be new or it could be old, depending on the need of the moment. But reposting on your Instagram page is not as simple as it sounds. It can become a severe challenge for most brands and marketers as it contains its legal guidelines and complications.

In this article, we will share with you how you can escape the legal troubles of resharing on Instagram and also how you can use it to your advantage in the long run.

As a brand or marketer, you should seek how to use Instagram and its User-Generated Content (user-generated content) for your benefit such as;

There are legal requirements, accepted norms, and several murky areas when it comes to user-generated content on Instagram.

First things first, It’s crucial to always get consent before publishing someone else’s photo on Instagram if you want to be safe.

Many firms, meanwhile, don’t do this; instead, they only concentrate on giving proper photo credit. This is also an amazing practice as it puts a spotlight on the creator as well as the brand. Simply naming the actual creator in the image is insufficient when giving them credit; you must also mention them in the caption.

Apart from basic decency and protocol, there are multiple other things to be kept in mind while reposting user-generated content on Instagram;

Table of Contents

Always give credit to the creator

Even if you have obtained all consent, whether implicit or explicit, you still need to provide credit to the creator of the content you are reproducing. This benefits your brand in a variety of ways.

First of all, by giving acknowledgement to the source of the content, you provide yourself with an extra degree of security.

The additional benefit is that you, as a business, are thanking the customers and giving them a shoutout, which will enable them to get visibility and present their ideas and incite more people to create content for you.

Downloading and uploading

While taking a screenshot of a post from Instagram to reshare it after obtaining permission to do so is acceptable, choosing this comes with a couple of downfalls. First, The image quality is usually worse in screenshots, and second, you can not screenshot videos for reposting.

To fix this issue, use third-party applications which help in directly downloading the media in high quality be it a video, an image or a GIF. All you have to do is put the link of the media on such applications and they will provide a downloadable file instantly. It is extremely simple and accessible to do so.

Finding the right content

Now that you understand how to make use of user-generated content, the next step is to choose the right kind of media be it a photo or a video that you want to repost. Make sure it blends with the theme of your brand.

Usually, if you run pertinent hashtag searches utilising branded or industry hashtags, you may identify the greatest content to repost. While industry hashtags can help you find content relevant to your business, branded hashtags can assist you to find content created by your customers.

If you’re organising a campaign to gather user-generated content, you might also utilise hashtags that are unique to that campaign. Some people may even mention your company in their posts, allowing you to search for pertinent content that way.

Simply understanding how to repost content on Instagram is insufficient. Additionally, you ought to become familiar with some of the top techniques for ensuring the impact of your reposts. Utilize the above advice to your advantage and step up your Instagram content strategy.

Now that you have read about how to repost on Instagram, we hope that you will use these practices ethically to grow yourself as well as give the original creator a spotlight for their work.

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