The well-known chocolate company Hershey has made plans to celebrate Women’s History Month. However, the brand’s promotional efforts have been met with criticism from some quarters. Hershey’s Canadian branch has started a campaign for International Women’s Day that is causing a lot of controversies online. Transgender rights activist Fae Johnstone is a part of the campaign.
Some people are upset that Johnstone is part of the campaign, and they have taken to social media to say so. People still have different ideas about gender identity and trans rights, which the controversy has shown. In recognition of Women’s History Month, a Canadian version of Hershey’s limited-edition “SHE bar” has been released, known as the “HER bar.”
The bar features exclusive packaging that showcases the faces of five inspirational women, including activist Jessica Johnstone. Johnstone has been chosen as one of the five women to be featured on the “HER bar” packaging, alongside other influential activists such as Kélicia Massala, the founder of Girl Up Québec, Rita Audi, Naila Moloo, and Autumn Peltier.
This exclusive packaging aims to celebrate and honor the contributions and achievements of women throughout history. As an activist, Johnstone has made it her life’s work to fight for fairness and social justice. Her being chosen as one of the faces of the “HER bar” shows how hard she works and how much she wants to make a difference.
The “HER bar” is a limited-edition chocolate bar made with Hershey’s Canada. It has a unique mix of flavors and is only available for a short time.
The exclusive packaging, which features the faces of Johnstone and other inspiring women, is a nod to the significant impact women have made on society and the important role they continue to play in shaping our future. Let’s look more closely at the Hershey disagreement.
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Hershey’s just coming out with a limited-edition chocolate bar called “Hershey’s SHE bars” in partnership with Girls on the Run, a non-profit group that works to help young girls feel more confident. The bar came out on March 1 and had over 200 adjectives wrapped around Hershey’s classic chocolate.
Jessica Johnstone, a Canadian actress, model, and activist, shared on social media how happy she was that the SHE bar was now available. As a tribute to International Women’s Day, she went on Twitter right after the launch and posted a video from the Canadian HER bar campaign.
The partnership with Girls on the Run and the words on the chocolate bar wrapper is meant to encourage women and young girls to be proud of what makes them special. A press release says that the Hershey’s SHE bar is a tribute to strong, different women who do good things in their communities.
People have had both good and bad things to say about Hershey’s latest ad campaign, which features a transwoman. Some people had mixed feelings about the chocolate company’s decision to use a transgender person in an ad, which made Hershey’s a trending topic on Twitter.
Despite the backlash, social media users have also come forward to express their support for the campaign and the inclusion of the transwoman. Many people have even said that the promotion and the controversy that followed it made them want to buy more Hershey’s products.
A spokesperson for Hershey’s said in a statement that the company values diversity and inclusion and that the ad was made to show that. They also said that the goal of the campaign was to celebrate and lift up all people, no matter their gender identity or orientation.
The ad’s mixed reception highlights the ongoing conversation around inclusivity and representation in advertising. While some viewers have criticized Hershey’s choice to feature a transwoman in their ad, others have praised the company for its commitment to inclusivity and representation.
Following Johnstone’s viral post, which gathered 2.2 million views and garnered thousands of comments, a response has been issued. In a video thread, the individual wrote, “We still have a long way to go in the fight to end misogyny, patriarchy, and gender-based violence.
I hope this campaign helps give more young women and girls role models and possibility models and shows them how we can be changing the world together.” Hershey has issued a response to the criticism, emphasizing their commitment to unity and acknowledging the power that comes with diversity.
In a statement given to CNN, the company stated that their Women’s History Month initiatives have always been designed to be inclusive and celebrate the accomplishments of women. Hershey expressed gratitude for the many individuals and partnerships that have helped make these efforts a success over the last three years.