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Eric Bolling’s Exit: What It Means for Newsmax’s Future

Eric Bolling, a prominent Newsmax anchor, has exited the network. Bolling, known for hosting the popular prime-time show “The Balance,” was a significant figure in far-right media and widely recognized in MAGA circles. According to The Daily Beast, Bolling and Newsmax mutually agreed to end his show.

This departure marks a notable shift for the ultra-right-wing network, where Bolling had been a key personality. While this change may not resonate with those outside far-right media, it is a substantial development within those circles. Bolling’s next steps remain uncertain, but his exit leaves a notable gap in Newsmax’s programming lineup.

What happened to Eric Bolling?

Eric Bolling’s website announced his departure from Newsmax, stating, “After working together for three years to produce, present, and break news for the American people, it’s time for Eric to embark on new endeavors. Eric and Newsmax are grateful for their time together and proud of the work they have produced.”

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For those unfamiliar with Newsmax, the network appeals to viewers who feel Fox News isn’t supportive enough of Donald Trump. Bolling’s final show on May 30th featured a passionate critique of Alvin Bragg, the Manhattan district attorney, following Trump’s conviction on 34 felonies.

Bolling discarded his prepared remarks to speak “from the heart,” defending Trump, whom he called a longtime friend. Though Bolling hasn’t specified his next steps, his website hints at an imminent announcement, emphasizing his commitment to informing the public. The statement promises that Bolling, with guests like Kid Rock and President Trump, will deliver a gripping election season.

Newsmax’s Ratings Surge Post-2020 Election Explained

Newsmax experienced a brief surge in viewership following the 2020 election, capitalizing on Fox News’ early call of Arizona for Joe Biden. This move led some Trump supporters to temporarily switch to Newsmax and One American News Network (OANN), although many eventually returned to Fox News.

Newsmax saw another temporary ratings bump after Fox News fired Tucker Carlson in April 2023. The network, known for its staunch support of Trump, now faces a defamation trial in September brought by Smartmatic, a voting-equipment company.

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Smartmatic alleges that Newsmax’s false claims about vote alterations in the 2020 election damaged its business. Eric Bolling, who left Fox News in 2017 after an investigation into misconduct, had been a prominent Newsmax anchor. His departure marks another significant change for the network. As Newsmax navigates these challenges, its future remains uncertain, highlighting the volatile nature of media allegiances in the post-Trump era.

Conclusion

Newsmax’s brief ratings surges following the 2020 election and Tucker Carlson’s departure from Fox News illustrate the network’s ability to capitalize on shifting viewer allegiances. However, these gains have proven temporary, and Newsmax now faces significant challenges, including a defamation trial brought by Smartmatic.

The departure of prominent anchor Eric Bolling adds to the network’s uncertainties. As Newsmax continues to navigate the volatile media landscape, its future remains uncertain. The network’s ability to retain viewers and manage legal battles will be crucial in determining its long-term success in a competitive and rapidly changing industry.

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