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6 Best Marketing and Sales Tools for Startups

A startup can succeed when it makes a certain amount of sales, resulting in sufficient cash required to survive, develop, and get more investment. This is proven through studies that reveal 9 out of 10 new companies fail. In this, 22% of the cause is poor marketing techniques, which is a big percentage. Startups must take their time, planning accordingly as doing one thing wrong could result in their downfall.

The statistics mentioned above demonstrate that it is crucial to have the top marketing and sales tools for your startup to produce more leads, enhance your conversions, increase your revenue, and grow your firm.

In this article, you will learn about the six best marketing and sales tools that can help you make your sales campaign better, identify and draw qualified leads, and grow your business. Your sales and marketing teams will perform effectively with these tools, thus leading to happier clients.

What Is A Sales Tool?

A sales tool refers to a program or application that assists sales professionals in doing their work effectively. Some common types of sales tools include market intelligence, CRM (customer relationship management), prospecting, reporting, sales integrations and training, and analytics.

These tools can ensure that you spend your money wisely while making your sales campaigns successful. Moreover, startup sales programs can optimize your sales procedure, allowing you to attract new customers and retain the existing ones.

What Is A Marketing Tool?

A marketing automation tool can make it easier for you to run regular marketing activities automatically, thus making more time available for your employees. Using it, you can execute a digital marketing campaign quickly as most of the work is done by the software, such as starting email campaigns, observing social media, gathering and developing leads, etc., as per your stipulated specifications.

6 Best Marketing and Sales Tools for Startups

Let’s take a look at the six best marketing and sales tools for startups.

1. HubSpot CRM

This is a scalable CRM program ideal for small and big businesses. Having loyal customers is quite difficult in this age, particularly for a startup. However, retaining customers has become easy with a good CRM tool, like HubSpot CRM.

This CRM software can suit any startup since it can work for both medium and large businesses. Its various features and tools can be easily adjusted as per your business growth. The software has a user interface and dashboards that are simple to use. You can easily navigate their platform as it is straightforward and intuitive yet visually attractive.

The program has flexible pricing plans that a small business can choose to organize and enhance its customer care services. There is also a free plan that comes with limited features and options. You can use these free tools to assess whether you should invest in this startup sales program or not.

HubSpot CRM is a single solution for all your needs. With it, you do not have to invest in different program suites, like purchasing a separate email marketing platform license such as Mailshake or Mailchimp. HubSpot CRM offers CRM services, sales services, marketing services, and customer service tools on a single platform.

2. Clearbit

Clearbit offers outreach and prospecting products, which are separate but related products. For instance, Clearbit Connect, a free sales intelligence tool, can help you find someone’s email ID within a few seconds.

The software displays details of the company and individual beside each Gmail conversation. This allows you to discover new leads as well as build customer relationships.

B2B firms can employ the business contact records of Clearbit to identify and convert suitable candidates. Plus, it can help you convert interested prospects into hand-raisers and get triple advertisement engagement.

Some of its key features include prospecting, boosting B2B ad performance using Facebook, creating complete company profiles from unidentified internet traffic, etc. It can also send you notifications when your targeted accounts open your site.

3. ActiveCampaign

This customer care automation software offers services like email marketing, CRM, and marketing automation. This allows you to personalize and divide customer experience segments, including live chat, email, and social media.

This tool enhances your company’s relations with your customers and helps you find ideal prospects via its targeted messaging feature. It allows you to make different versions of one email marketing campaign so that you can know which one delivers better performance.

ActiveCampaign also has a feature of event tracking that lets you analyze the behavior of your site visitors and create different audience sections as per your tracked events, like clicking CTA buttons, watching a particular video on your site, and more.

The software provides phone, email, and chat customer support. It is web-based and comes with a mobile application for both iOS and Android smartphones.

4. Demandbase

Demandbase is made for B2B sales professionals who require account-based sales and marketing tools. It allows you to pull CRM information, automate marketing procedures, the link leads to accounts, and measure the impact of engagement. Furthermore, it provides professionals with insight into how they can prioritize customer accounts with the help of AI (artificial intelligence) and real-time data.

Demandbase can help you recognize main trending topics and the content that can engage your audience. It can examine the connection between advertising publicity and leads generated, content, assets downloaded, and website visits. It prioritizes leads with account-level insight, market insights, lead scoring, and more.

5. Google Analytics

This free tool provides all the features you can get in a paid tool.

Data is critical in your marketing policy. Google Analytics provides you with the right data on the source of the traffic to your site, the time spent by the visitor on your site, the things the visitor looks at on your site, etc. Every startup can opt for this marketing tool as it’s completely free of cost.

With the right data, you can know your target customers better, which can help you design marketing campaigns for them. Since people these days use different types of devices, you must know what platforms your target audience uses the most. When you know this, you can focus on those devices. Thus, data can significantly augment your marketing campaign’s ROI (return on investment).

6. SignalHire

SignalHire is a verified tool that helps you discover contact details online, including social media profiles, phone numbers, email addresses, and other info from LinkedIn profiles and company websites. You can use this platform to find someone’s information by their name, email, company, and location, which makes it easier to reach your prospects.

SignalHire’s directory helps you find B2B contact details of more than 650 million firms and employees. This record is frequently updated with the correct

contact details of employees working in different organizations. You can also sync its database to the CRM to make blind carbon copy email lists and send bulk emails.

Furthermore, the software has integrations with several known companies, including Recruitee, PipeDrive, jazzHR, PCRecruiter, CATS, Reply, Taleo, Jooble, SalesForce, Copper, Zoho, Insightly, and HubSpot.

SignalHire also has a great browser extension. What you have to do is to install SignalHire Chrome extension, open a prospect’s LinkedIn profile, and finally click on this extension. After this, you will instantly receive the direct contact information of your prospect. If you are interested in this tool, browse for more info.


These were the six best sales tools for your startup. You can choose one platform with the most features that best suits your company. Keeping your sales and marketing objectives in mind, you can decide the important features to accomplish them. Then, you can use the right tool to augment your marketing and sales-related assignments.

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